We specialize in branding strategies that utilize deep insights into people to bring out the true value of brands.

We at Bannistar depict new paradigms for people's lives with our marketing and creative teams working together and essentially linking people and brands while looking closely at people's psychology and desires from various perspectives.

We merge insight with creativity.

For strategic consulting and research companies, there are generally no means for materialization even though quantitative brand research and analysis is conducted.
And in production companies and agencies, designs relying on the subjective intuition and experience of designers and creators are often regarded as deliverables.

We aim for a "brand story".

When we say "brand story", it is a little different from what is normally considered.
It's not a story-telling ad campaign, nor is it a long-established brand just telling its history.
A brand story to us is a never-ending bond that connects people with the brand.
Brands constantly renew their values and behaviors and reinvent new relationships in response to changes of the times, society and people's consciousness. This results in a closed, personal and unique story that exists only because of the history of that brand and its fans. That is a brand story.

With the spread of the internet, in these times when consumers are said to have made 70% of their purchasing decisions before even coming to the store, rational filters are rarely used.
Mass advertising with large budgets does not create emotional connections that make consumers feel like a particular brand is “theirs”.
People don't choose brands just for their price, functions or because they stand out in stores. To continue being a chosen brand, Bannistar thinks that it is necessary to foster emotional connections between people and brands.

Bannistar handles all operations related to brands, from surveys to strategy planning, design development and brand guideline development.
We do not make complete divisions of labor such as having the marketing team do strategy planning and the creative team doing design development. Instead, our distinct characteristic is raising the quality of projects by incorporating both perspectives in all steps.