We specialize in branding strategies that utilize deep insights into people to bring out the true value of brands.

We at Bannistar depict new paradigms for people's lives with our marketing and creative teams working together and essentially linking people and brands while looking closely at people's psychology and desires from various perspectives.
Specifically, we conduct everything from consumer behavior analyses derived from intentionality, brand concept development, product development, naming development, package design development, in-store designs and various tool measures, and finally brand guideline development and the creation of in-house awareness measure plans such as brand books for inner branding.



Masato Hosoya

Masato Hosoya

Branding Planner

Masato Hosoya
Branding Planner
Graduated from the Department of Architecture, Faculty of Engineering and Design at Hosei University. Graduated from Waseda University’s Graduate School of Business and Finance.
After working as a senior consultant with the American brand consulting company NTT Advertising, he established Bannistar Co., Ltd. in 2008.
He is a specialist in building comprehensive brand communications such as brand strategy and consumption behavior analyses in Japan and abroad, package design, naming development and TVCM strategy for corporate brands to product/business brands.

Primary works include P&G, Omron Healthcare, Sunstar GUM, Recaldent, Belle Maison, Ajinomoto, Oronine H Ointment, OS-1, Aprica, Sunkist, Asahi Shuzo, Lipton, Tsujiri, Rosette, Takara Hon Mirin, Shochikubai, Volvic, Evian, Kracie, Jikkuri Kotokoto Nikonda Soup, Tokyo Disney Sea, Hoshino Resort, SOYJOY, Mt. Rainier Caffe Latte, Fuji Xerox, Nissan Motor and Morinaga no Oishii Gyunyu.

He wrote "Brand STORY Design Burando Sutori- no Tsukurikata” (Brand Story Design: How to create a brand story) (Published by Nikkei BP)
Ryoko Uchida

Ryoko Uchida

Creative Director

Ryoko Uchida
Creative Director
Graduated from the Faculty of Art and Design at Musashino Art University.
After being involved in motorcycle design at the GK Industrial Design Research Institute from 1989, she joined the international brand consulting firm Interbrand in 1999 after going through the Japanese brand consulting firm ODS. After leaving the company, she joined Bannistar as its creative director. A specialist in developing holistic brand communication and design, she has a lot of experience in wide range of fields in Japan and abroad from mega-bank branding to FMCG package design.

Primary works include P&G, Kracie, FANCL, Japan Tobacco, Bull-dog Sauce, Ebara Foods, Twinings, Danone, Mizuho Financial Group, Yokohama Bank, Shinginko Tokyo, ANA, ANA Intercontinental Hotels & Resorts, Crowne Plaza Hotel, Mitsui Garden Hotels, Tokyo Building Brillia, Combi, Kyocera, Teijin, Daiichi-Sankyo, Chugai, Sharp, Victor JVC, Kenwood, Toshiba, Edion, Cocokara Fine, Marui and Shibuya Mark City.


Company name:
Head office:
Toko Yoyogi Uehara Pair City Annex, 2nd Floor
3-43-1 Uehara, Shibuya, Tokyo 151-0064
Masato Hosoya
July 1, 2008
6 million yen
Business description:
Strategic planning for creating, building, and rebuilding product, service and corporate brands, and consulting
Major clients
(in alphabetical order):

Ajinomoto Co., Inc.
Angfa Co., Ltd.
Aprica Children's Products G.K.
Asahi Breweries, Ltd.
Asahi-Shuzo Sake Brewing Co., Ltd.
Carlson Hotels Asia Pacific Pte, Ltd.
Danone Waters of Japan Co., Ltd.
Hoshino Resorts Inc.
House Wellness Foods Co., Ltd.
Japan IBM Co., Ltd.
Japan Tobacco Inc.
Les Amis Group of Restaurants
Lowe & Partners/Standard
Kirin Beer Co., Ltd.
Kracie Pharmaceutical, Ltd.
Meiji Co., Ltd.
Mondelez Japan Ltd.
Morinaga Milk Industry Co., Ltd.
Nihon Kraft Foods Co., Ltd.

Nissan Motor Co., Ltd.
Omron Healthcare Co., Ltd.
Oriental Land Co., Ltd.
Otsuka Pharmaceutical Co., Ltd.
Otsuka Pharmaceutical Factory, Inc.
Pokka Sapporo Food & Beverage Ltd.
Ribbon Foods Co., Ltd.
Ribbon Group Co., Ltd.
Rosette Co., Ltd.
Senchun Egg Farm
Senshukai Co., Ltd.
Sunstar Inc.
Suntory Business Expert Co., Ltd.
Takara Shuzo Co., Ltd.
The Procter & Gamble Company of Japan Ltd.
Wacoal Co., Ltd.
Wieden + Kennedy Tokyo
Yamaha Co., Ltd.